Claudio Truzzi | YouRock.ai

Cognitive fitness for the age of AI

Diagnosing why AI adoption stalls, and building the capability to make it stick

Claudio Truzzi works with Fortune 500 leaders on AI transformation, focusing on how people actually adopt these systems rather than the technology itself. He holds a PhD and Executive MBA, with 35 years in AI (from Bayesian algorithms in 1988 to today's agentic deployments), 8 patents, and 80+ publications in scientific journals and professional magazines.

Currently Director of the Support Office for Research & Innovation Activities at Université Libre de Bruxelles and Senior Research Fellow at The Conference Board, he has coached over 5,000 executives with a 94% satisfaction rate. Author of "The Egg Theory," his work centers on cognitive fitness: helping leaders remain the origin of intent, meaning, and judgment when working alongside AI.

Based in Brussels, YouRock.ai offers executive advisory on the shift from assistive to agentic AI.

Get in touch

The Egg Theory

In 1947, General Mills had a problem. Their revolutionary instant cake mix was flopping. Housewives weren't buying it. The solution was counterintuitive: make it harder. Require a fresh egg. That single change transformed failure into success by preserving human participation in the process.

We're living through a similar moment. As AI handles more of the knowledge work that used to define professional value, the question becomes: what's your egg? What do you contribute that the machine can't?

This book is built on frameworks tested with over 5,000 professionals across 80+ corporate sessions. It won't tell you to resist AI or surrender to it. It shows you how to think alongside it while staying the origin of intent, meaning, and judgment.

Available Worldwide

Fresh Eggs Newsletter

I write Fresh Eggs, a newsletter on thinking with machines

Read the Newsletter

I’m usually very skeptical of business how-to books, especially those around AI…but this one was different. The book was very good in providing the types of concrete techniques that begin to unleash the potential of these powerful GenAI tool

Claudio delivered the most informative AI presentation I had ever seen – well beyond the usual substance, with practical information we could actually use

The book is an eye opener and a big help to navigate this new world! Amazing. An absolute must read. So smart and so simple ! And fantastic to do’s. It is so insightful in showing how AI without human interaction will not achieve its potential

Reach out

For speaking inquiries, press, or publishing conversations

Your Name *

Your Email address *

Your Phone number (optional)

Message

Please select at least one option.

I allow this website to store my submission so they can respond to my inquiry. *

Sorry, we were not able to submit the form. Please review the errors and try again.