Claudio Truzzi works with Fortune 500 leaders on AI transformation, focusing on how people actually adopt these systems rather than the technology itself. He holds a PhD and Executive MBA, with 35 years in AI (from Bayesian algorithms in 1988 to today's agentic deployments), 8 patents, and 80+ publications in scientific journals and professional magazines.
Currently Director of the Support Office for Research & Innovation Activities at Université Libre de Bruxelles and Senior Research Fellow at The Conference Board, he has coached over 5,000 executives with a 94% satisfaction rate. Author of "The Egg Theory," his work centers on cognitive fitness: helping leaders remain the origin of intent, meaning, and judgment when working alongside AI.
Based in Brussels, YouRock.ai offers executive advisory on the shift from assistive to agentic AI.
In 1947, General Mills had a problem. Their revolutionary instant cake mix was flopping. Housewives weren't buying it. The solution was counterintuitive: make it harder. Require a fresh egg. That single change transformed failure into success by preserving human participation in the process.
We're living through a similar moment. As AI handles more of the knowledge work that used to define professional value, the question becomes: what's your egg? What do you contribute that the machine can't?
This book is built on frameworks tested with over 5,000 professionals across 80+ corporate sessions. It won't tell you to resist AI or surrender to it. It shows you how to think alongside it while staying the origin of intent, meaning, and judgment.
I write Fresh Eggs, a newsletter on thinking with machines
I’m usually very skeptical of business how-to books, especially those around AI…but this one was different. The book was very good in providing the types of concrete techniques that begin to unleash the potential of these powerful GenAI tool
Claudio delivered the most informative AI presentation I had ever seen – well beyond the usual substance, with practical information we could actually use
The book is an eye opener and a big help to navigate this new world! Amazing. An absolute must read. So smart and so simple ! And fantastic to do’s. It is so insightful in showing how AI without human interaction will not achieve its potential
Claudio's practical approach to using AI for building investor trust is particularly valuable as he offeres clear frameworks for improving valuation through better communication strategies. Recommended for professionals seeking to integrate AI into their investor relation
Claudio has a strong ability to integrate AI into the core of innovation. His capability to turn complex AI concepts into actionable strategies is both valuable and highly relevant for any organization navigating today’s fast-evolving landscape
Claudio is an extremely well-rounded leader: he turns technical concepts into business outcomes with the ease of a maestro, bringing leaders into a journey of discovery and impact.
